Fowl language

By now, I'm sure everyone has formed an opinion about the Sheetz billboard ads for its "Crispy Frickin' Chicken" sandwiches.

According to a story in the Mirror recently, the company received some complaints that the signs were in poor taste.

Personally, I don't see the problem. When I first spotted the sign on 17th Street a few weeks ago, I simply chuckled. As a headline writer, I can appreciate the phonetic repetition within the phrase. I've spent many a night trying to come up with something catchy like that.

And, at the very least, the ad campaign certainly did what it was supposed to do — it got people talking.

Well, I talked about it with a friend of mine who manages a Sheetz store in Blair County. He said company officials sent out a memo to its employees explaining that the signs will be changed and the sandwich will be renamed "Crispy Cluckin' Chicken."

Really?

It left me wondering whether those who found the signs offensive will find the new moniker any more appealing — particularly knowing what the signs said in the first place.